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‘ Sugarbook’ Billboards Sparks Backlash, Taken down by DBKL.

Photos Credit to: Twitter | Ellosyellas

If you drive along Jalan Maarof (Bangsar) or Jalan Dutamas (Mont Kiara) , you probably spotted this billboards too? It’s digital billboard ads for Sugarbook, an online dating site that promotes Sugar Daddy dating.

The controversial billboards sparked backlash from Malaysians. Tweets about those billboards went viral since 17 Dec.

As a result of the backlash, DBKL has issued a statement and ordered to take down the billboards in both locations .

According to the Malay Mail, DBKL did not approve the advertisement for the app known as SugarBook on the billboard, which is owned by Yayasan Wilayah Persekutuan (YWP).

Interestingly, YWP also did not give the green light for the ad to go up, which basically means that it was illegally placed.

Source : Twitter

“The operator of the LED (billboard) has been notified about the advertisement content that is sensitive by Malaysian norms, and it must be immediately removed from the LED display,” according to the statement.

Credit : Twitter

On the other hand, Darren Chan the founder of Sugarbook defended the billboards and clarified in Facebook said sugar babies aren’t illegal sex workers.

So, Malaysian what do you think?

Source : Malay Mail | Facebook