Lately a lot of online posts showing Chinese influencers in their 20s posing in changing rooms of Japanese clothing brand Uniqlo, squeezing themselves into kidswear to show off their waistlines. Their act of trying and not buying been criticised as “unethical”.
The fashion trend is called “BM style”, which stands for Brandy Melville, a popular but controversial Italian women’s clothing shop that stocks only extra small and small sizes.
The online posts include photos of young women or fashion bloggers squeezing into the extra small T-shirts so they can appear cute and skinny with slim waists. Most of them will try on size 110cm or 120cm, where 120cm is suggested for kid aged 3 to 4-year-old.
Tops for Brandy Melville priced around RMB 120 -140 ( RM 75-88). But compare with that pricing, Uniqlo kidswear are relatively cheaper which priced around RMB 39( RM24.50).
According to HK01, Uniqlo Beijing already forbid adults from trying kidswear. But, not for the Uniqlo outlets in Shanghai and Chengdu.
Uniqlo staff said the customers often damaged the clothing by either stretching it or staining it after leaving their lip print or make-up on the collar. Some T-shirts that had been destroyed had to be sold at much-reduced prices.
Let’s check out what the netizens’ comments:
➤“We can’t point the finger at them if they try on the children’s clothes and buy them. But if they have made the clothes bigger and don’t buy, it’s not ethical.”
➤“It’s a bad trend created by internet celebrities.”
Somehow, i hope it won’t happen in Malaysia. What do you think on girls trying on kidswear? Cute or body shaming?