Smartphone and smart TV maker Xiaomi has announced a brand new logo. It has replaced the old square design with a squircle – that’s the shape in between a square and a circle. That’s it, that’s the whole change! But the thing is, netizens say, ” Gosh~ What is the difference?”, ” This is ART, you don’t know Lah~”
According to the tech giant, its new corporate identity is the amalgamation of organic philosophy and the design concept “Alive.” The logo was was designed by President of the Nippon Design Center (NDC), Kenya HARA. It took 3 years and costing them RMB 2 million (RM 1.26 mil) for the new logo design.
The new logo has a softer, rounder contour compared to the previous logo and although the corporate colour orange has been retained. The underlying meaning is where things are changing “substantially” though, so says Xiaomi.
After Xiaomi unveiled it’s new logo, it was widely discussed by the Malaysian netizens.
Let’s check out some of the netizens’ comments:
▼ “Amazing! only Japanese can think of this kind of design”
▼” Billions of Chinese, couldn’t compare to a Japanese designer”
▼ Someone was teasingly saying,” Good good! Without talent also couldn’t have such design”
▼” Xiaomi was cheated.. and blindly said it’s a new design”
▼” This only prove one thing ” This is ART, You Know.. Meh!”
▼” Exactly look like Mi Box”
▼One teasing the logo look like Samsung mobile interface.
▼” Wanted to seek for advice from graphic designer here, what is the charges like to redesign logo like this?”
▼ One suggested to get this tool from Lazada : Round corner puncher selling at RM6.76
▼ The logo said,” I’m in shock too!”
▼” Amazing, this is like a girl go to trim her hair but only cut a little so couldn’t spot the difference”
▼” If i’m sending this to my boss, i’m sure my boss will bashed me”
▼” So need a designer in that level to get the 4 sharp corner rounder. I’m sure he is an incredible designer”
What do you think about the Xiaomi new logo?
Info via FB | Financial Express
=============================
Trending news at your fingertips!
=============================
Shopee 4.4 Mega Sales ：【Click here】
Lazada Free Shipping ：【Click here 】